Podcast discovery has undergone a significant transformation, moving beyond traditional apps and word-of-mouth. New research ...

Narrative podcasts face significant challenges despite their unique strengths. While video podcasting gains traction, proponents argue narrative audio serves a distinct, hands-free need, fostering ...

Creating a podcast is a smart move for brands looking to differentiate and build trust with their audiences. Here's how to get started. If writing isn’t your forte, good news: Content marketing isn’t ...

If you’re an attorney or legal marketer who has recently launched a legal podcast, you’ve either discovered or been coached to accept a stark reality: the millions of subscribers never came. But that ...

Podcasts are a channel that’s growing rapidly, with new shows launching every week (mine included!) and global listener figures set to exceed 600 million by next year. But although many B2B brands ...

Despite the ever-growing popularity of podcasts, they have never been my personal media of choice. The main reasoning was because of how intimidating the selection of shows was — most of the time, I ...

At first glance, it may seem as though Big Tech can’t figure out how to make money off its foray into podcasting. In early May 2022, Meta announced that it was abruptly ending Facebook’s podcast ...

Google is sunsetting its podcast app in favor of YouTube Music as of April 2nd. You can move to YouTube Music or to another app — we’ve got some suggestions. Google is sunsetting its podcast app in ...